About

Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn to incorporate necessary procedures to maintain a viable cost reduction program within your organization.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None.

What you will learn

Upon completing this course you will be able to:

• Analyze the low-cost carrier business model, including its strengths and weaknesses
• Determine the impact of global economics on your airline's cost base
• Apply lessons learned from successful airlines by examining their models and strategies to understand how they compete in the market
• Implement cost management, revenue generation strategies, and competitive techniques that are relevant in today's marketplace

Course content

Airline industry overview

• Behind airlines' financial performance
• Benchmarking airline costs across the globe

Low-cost carrier model

• Low-cost carrier boost and the market's response
• Future of airline business and evolution of low-cost and network models
• Low-cost carrier business model and principles
• Network carrier's response: successes, failures, and lessons learned

Revenue management and cost strategies

• Innovative revenue generation
• Leading revenue management practices
• Cost management practices

Customer propositions: competing by differentiation and brand leverage

Changing-the-model versus starting-from-scratch: experiences and lessons learned

Download full outline and schedule

Who should attend

This course is recommended for:

• Financial Cost Control Managers
• Commercial, Operations and Marketing Managers
• Managers seeking insight into the airline model

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Student testimonial:

"I recently attended the “Airlines leading practice and cost reduction strategies” training course at IATA in Geneva - it has completely met my expectations and has confirmed the high level of training offered by IATA.

This is the fourth training course I have attended at IATA as I have found that courses offered through the training catalogue answer my training needs, and I was sure that IATA instructors (always very passionate and professional) would be able to keep alive my interest and answer my questions. In addition the week spent on the IATA training course was a great opportunity to meet and to exchange ideas with other professionals coming from different cultures."

Nico Martiniello, Airline Marketing Manager – ATR