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Creating Partnerships

On 1 July 2011, Tony Tyler succeeded Giovanni Bisignani as IATA’s Director General and CEO. Tyler immediately focused on creating partnerships across the industry that would help aviation on its path to a profitable, sustainable future.

He extended this invitation for collaboration to governments, calling for better regulation, improved infrastructure and a healthier tax regime that would allow air travel to realize its potential to benefit the economy at the local and global level.

In his first AGM as IATA Director General in 2012, Tyler announced New Distribution Capability (NDC). NDC addresses airline requirements for greater product differentiation than is currently available through global distribution systems. As the NDC standard wins approval from authorities, airlines are beginning to revolutionize their relationships with customers, finally offering the personalized service that is taken for granted in many other industries.

IATA has also been active in other critical areas. Members overwhelmingly endorsed a resolution on the “Implementation of the Aviation Carbon-Neutral Growth (CNG2020) Strategy” (pdf) at the 69th IATA AGM in 2013. Later that year, States agreed on developing a global market-based measure at the 38th ICAO Assembly. The move complements progress on improving technology, operations and infrastructure in the industry’s long-established four-pillar strategy to manage aviation’s climate change impact. The implementation of a global MBM will be an essential enabler for the industry to achieve CNG2020.

At the same AGM, IATA members unanimously endorsed a set of core principles on consumer protection regulation, following a proliferation of uncoordinated and extra-territorial passenger rights regimes. The core principles called on governments to develop consumer protection regulations that are clear, unambiguous, aligned with international conventions, without extra-territorial implications, and comparable to regimes in place for other modes of transport.

As well as ensuring the correct regulatory protection, IATA continued to focus on the passenger experience. Improvements such as boarding passes on smartphones and the self-tagging of luggage have become commonplace thanks to the Fast Travel project. Choice now typifies a journey, from booking to destination.

Meanwhile, safety, always the industry’s top priority, was thrust into the spotlight in 2014 with the loss of two Malaysia Airlines aircraft. The industry responded promptly with specially-configured Task Forces. These quickly provided recommendations on aircraft tracking and information sharing about conflict zones.

Indeed, the sharing of data, not only across all aspects of safety but also throughout the value chain, promises greater harmonization in the future.

In 2014, the aviation industry celebrated 100 years of commercial flight. From a single passenger flying across Tampa Bay, the industry carries more than 3 billion passengers annually a century later.

2015 marked the association's 70th anniversary of serving airlines and passengers, ensuring the industry remains safe and sustainable.

Two projects started under Tony Tyler’s leadership — New Distribution Capability and Smart Security — typify the value of collaboration. The first brings airlines together with travel agents, technology providers, and global distribution systems while the latter is a joint initiative with Airports Council International that also involves governments and other regulatory authorities.

Next: The Business of Freedom

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