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Congratulations to Vision 2050 contest winners!

In the Vision 2050 contest, we asked young professionals and students to propose ideas for projects addressing one of the Vision 2050 cornerstones:

• What kind of airline structure, networks and business models will we need in 2050 to be sustainably profitable? 
• What kind of airports and air traffic management concepts will we need in 2050 to handle the potential demand?
• What kinds of aircraft and fuel will we use in 2050 to manage aviation’s growth and environmental responsibilities?
• How should airlines provide for travelers in 2050 to make them not only satisfied customers, but industry advocates?

The papers were reviewed by our independent judges, Kevin Done (former Aerospace Correspondent for the Financial Times)  and Martin Craigs (President of the Aerospace Forum Asia), and Anthony Concil, IATA's Director of Corporate Communications in February 2011.  Four essays stood out. 

Vision 2050 contest winners

Janet Murphy
Janet Murphy, an  airsystems engineer at Rolls Royce in the UK, detailed her ideas on question 4 “How should airlines provide for travelers in 2050 to make them not only satisfied customers, but industry advocates”.

In her essay, Janet argued that airlines should offer a tailored travel experience to cater to diverse passenger needs, and exploit new technology and better infrastructure to help recapture the enjoyment of flight.

Janet won two tickets to fly around the world. She has also be invited to join IATA’s Annual General Meeting in June 2011, where she had the opportunity to meet some of the industry leaders who are shaping IATA’s Vision 2050.

The Runners up (in alphabetical order): 

	Andrew Harrington Andrew, a senior analyst at the Australian consumer and competition commission, wrote about question 1, the issue of airline profitability. The essay investigated how removal of regulatory barriers, increased consolidation, and greater network connectivity would lead to better profitability.
	Mike Smith Mike, a senior project engineer at Aero Engines Controls also tackled question 1, on the issue of airline profitability. The essay argued that a sustainable future could only be built upon a constant cost base (including a level playing field on taxation) and an innovative dynamic leasing concept for aircraft.
	Hongjun Wang Hongjun, a second-year student at Nanyang Business School in Singapore addressed question 4. The essay looked at how to use customers’ suggestions, feedback and ideas, to improve the user-experience.

The three runners-up were also invited to the IATA Annual General Meeting in June 2011.

The next generation - excerpts from the winning essays (Airlines International)

We would like to thank all other participants for their interest in the future of aviation. Keep in touch with IATA and be there in 2050.