Peter has been Creative Director at Landor for over twelve years. He started working at Landor’s London office in 1993 and subsequently moved to the Hong Kong office in 1995. There, he had overall responsibility for steering and directing all branding programmes in South East Asia. He returned to London in December 1996 where he is now Executive Creative Director Europe & Middle East, overseeing all creative work generated within the EMEA region.

Peter specialises in integrated branding and design programmes where graphic and three-dimensional designs are used together to form total branded experiences for consumers. He has a broad range of local and global experience for corporate, service, retail and consumer packaged goods brands.

He is widely known for his unparalleled expertise in airline branding, from flag carriers to low-cost, including Air Mauritius, Asiana, Austrian, bmi, bmibaby, British Airways, Cathay Pacific, Delta Airlines, Gulf Air, S7 and transavia.com.

Landor Associates was voted Design Agency of the Year 2005 (Marketing magazine, Dec 2005) and is the world’s leading branding and design consultancy. Landor Associates has earned its wings as a global leader in airline branding, working for more than 50 airlines in as many years.

Founded by industry pioneer Walter Landor in 1941, Landor has a rich heritage of brand strategy and design leadership. Partnering with clients and their agencies, Landor drives brand-led business transformation.