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Panel: CEOs, Crisis Communications and Social Media

Narita

 
Catastrophic air accidents are getting rarer by the year. But when crises do occur, the traditional media focus is ever more intensive as we have seen in the succession of crises over recent years. Social media is completely changing the expectations for responsiveness from companies and is among the factors reshaping the trust that people have in institutions and their leaders.

What is the role of the CEO in this new environment? How can he meet expectations of the public for instant information, families for support, governments for cooperation, and shareholders for protecting the value of the corporate reputation while driving the crisis response?

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 Richard Quest, CNN Moderator: Richard Quest
International Business Correspondent
CNN
David Berger, JetBlue David Barger
President & CEO
JetBlue Airways Corporation
 
 Robert Jensen, Kenyon  Robert Jensen
CEO
Kenyon International
Rod Cartwright, Global Corporate Practice   Rod Cartwright
Partner & Director
Global Corporate Practice
Ketchum
 
Sebastian Mikosz Sebastian Mikosz
CEO
LOT

 

 

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