Webinar On Demand

Airline Ancillary Revenue


Using Ancillary Revenue to enhance the customer experience

Originally aired 2 June 2009

Download this webinar

" Very professional and of great value!" - Gary Parker, Revenue Manager, Air Canada

Ancillary Revenue is entering a critical inflection point. Specifically it is expanding from a world of "fees and unbundling" to encompass new revenue streams that actually create choice, improve customer experience/satisfaction and potentially help differentiate airline brands.

This 60-minute free webinar intends to explore all aspects of ancillary revenue, and gives you the possibility to dialog in direct with Airline Ancillary Revenue experts !

Date and Location

02 June, 2009

 

Event designed for: All Audiences

Moderator:

  • Aaron Karp, Senior Editor, Air Transport World

Speakers:

  • Rick Hunger, Global Aviation Consulting, IATA
  • Dan McKone, Vice President, L.E.K. Consulting
  • John Thomas, Vice President, L.E.K. Consulting

Some Ancillary Revenue Facts:

  • American Airlines generated ancillary revenue of USD$2.1 billion in 2008
  • EasyJet earning £77m or an extra £3.81 per seat
  • Increase in web direct bookings across all suppliers
  • Ryanair generating £221m in ancillary revenue
  • LCCs aiming for ancillary revenues of 10-20%
  • Air Asia's ancillary revenue grew by 77% allowing fares to go down 2%
  • Virgin Blue's ancillary revenue equivalent to yearly operating costs of 4 planes

Ancillary Revenue projects tend to have enormous ROI and rapid payback

  • The ROI for these projects is extraordinarily high:
    - the margins tend to be much higher than traditional airline norms
    - once the investment is made, it is possible to capture significant
    uptake quickly
  • Airlines which haven't yet taken advantage of ancillary revenue generation opportunities stand to benefit disproportionately from the “trail-blazing” of the first airlines which pioneered ancillary revenue generation; copycatting within a customized framework leads to enormous ROI


Meet Our Sponsors