New Distribution Capability (NDC)
Consumers have the ability to view rich content when they visit many airline websites, including bundled and no frills fare offers and personalization, as well as the ability to see graphic depictions of products and services available for sale. In most cases, however, travel agents do not have access to the same information and services through their systems because their systems utilize pre-internet messaging standards.
To close this merchandizing gap, IATA is leading a collaborative industry initiative to define a new XML-based New Distribution Capability (NDC) messaging standard. This will provide consumers with the same shopping experience regardless of how and where they do their travel shopping.
IATA Members Reaffirm Support for NDC Initiative
At the 69th IATA AGM in June 2013, IATA member airlines reaffirmed their support for NDC, unanimously endorsing the AGM Resolution (pdf).
The Resolution unequivocally confirms that NDC will support current shopping methods, including the ability for consumers to compare base fares and to do so without identifying themselves (“anonymous shopping”). It also states that consumers will be protected by local data privacy protection laws and regulations regardless of how and where they choose to purchase air travel.
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