Prescriptive regulation become easier to understand if you imagine such rules applied to everyday things like shopping for fruit.
Imagine the stores had to guarantee the freshness of the fruit for 5 days after purchase, and if not, pay a fine or compensation to consumers (as airlines have to pay fines today).
Now imagine that the fine is disproportionate – e.g. US$5,000 for every avocado that spoils within 5 days. This is exactly how the US tarmac delay fines operate: they threaten airlines with US$27,500 per passenger if a flight stays on the tarmac for more than three hours.
Faced with such a liability, what is the grocery store likely to do? In many cases, probably either a) charge more for the fruit or b) stop carrying it.
Airlines are no different
When faced with the prospect of heavy delay compensation, airlines are likely to a) raise fares or b) not operate that service, depriving consumers of low-fares and choice.
When we impose liabilities on actors for events not under their control, chances are consumers will get a raw deal – because they are the ones that will have to end up paying for that extra risk.
Research has shown that consumer protection regulation can have adverse affects on the very consumers it aims to protect. For example, in the US disproportionate penalties for delays can lead to cancellations; high fines or compensation regimes can lead to higher fares to everyone else; and increasing liabilities for airlines can lead some to exit the market, reducing the choice available to consumers.
Globally coordinated smarter regulations, can give passengers confidence while ensuring the freedom to fly. Rather than regulations “defending” passengers, they should be framed as a partnership between consumers and the industry, aimed at encouraging competition, innovation, consumer confidence and enhanced air connectivity.
Listen to Beatrice Lim from the (AAPA) talk about customer choice.