Passenger satisfaction survey on long haul flights
GAP is a benchmarking customer satisfaction research program for airlines operating long-haul routes, covering the full travel experience from reservation and check-in to in-flight services and baggage delivery.
Customer satisfaction is an important element in retaining existing clients, gaining new ones and dramatically increasing profitability.
To find out what your target segment is looking for, you can rely on GAP to:
- Find out how the market reacts to the introduction of new products or modifications to existing ones, and adjust your services accordingly (aircraft type, configuration, service).
- Provide your team with enough pertinent information to make sound decisions and the confidence to stand behind them.
- Identify changes in taste, preferences and drivers that influence personal choices over time.
- Assess the performance of your business partners and make rapid adjustments when needed.
- Discover new business opportunities.
Global AIrline Performance has been providing the industry with valuable monthly results since 1999 on both the Europe-Asia and Transatlantic routes. It is the perfect tool to measure the attitudes and opinions of your customers and your competitors.
The IATA Advantage
- As the organisation officially representing the world's major airlines, IATA is at the forefront of all commercial aviation activities, including airline and airport satisfaction studies.
- Because of its status, IATA acts as an independent consultant or provides review, with unbiased analysis, plans and recommendations.
- GAP covers most of the very important routes: more than 60% of the capacity between Europe and Asia and nearly 80% of transatlantic routes.
- GAP is a key decision making tool when it comes to product development, market segmentation and future market strategy.
For more information, please contact us at: businessinsight@iata.org