The World's Leading Survey of Business Travelers
IATA has been researching business traveler's opinions about air travel since 1989, tracking trends in attitudes and presenting the findings in the form of an annual Corporate Air Travel Survey (CATS).
Discover what business travellers want today...
- What issues currently affect business travel choices?
- What attitudes influence self-service facilities use?
- Which preferences dominate for check-in procedures and boarding pass delivery?
You will find answers to these questions and many more in the 2008 edition of the Corporate Air Travel Survey (CATS).
CATS is an annual survey that provides objective and essential data on the needs, preferences and attitudes of business air travelers worldwide. IATA has been researching business traveler’s opinions since 1989 which brings a wealth of trend data to the CATS report. For the 2008 edition over 10,000 air travelers were interviewed.
Your benefits
- Better understand key issues affecting business travel today.
Gain insights on business traveler preferences on topics such as frequency of travel, fare type and class of travel and drivers of airline choice.
- Benefit from one of the most quoted source of business travel information worldwide.
- Know more about your business customer in order to design more effective marketing campaigns and improve your bottom line.
- Learn more about the key issues affecting business travel today: corporate travel policy, Frequent Flyer Programmes (FFP’s), internet booking and low-cost airlines.
- Get a global understanding of the high yield business travelers market on a worldwide basis (Americas, Europe, Africa and Middle East, Asia-Pacific).
- Identify trends and tendencies.
- ALSO: Gain more insights for your business... Add a sponsored question in the next CATS edition...
2008 Edition highlights
- Willingness to use mobile phones onboard
- e-ticket penetration
- Preferences for check-in and boarding pass delivery
- Insights on airline selection process for business travel
- Environmental concerns and carbon offset awareness
For more information, please contact us at: businessinsight@iata.org