The IATA Global Passenger Survey is designed to give an independent, in depth and objective snapshot of the views of air travelers from around the world into what they want, how they behave, why they make choices and what they spend their money on.
The survey covers the preferences of air travelers from the point of ticket purchase, on to the start of their journey at a departure airport till the point they collect their bags at their destination.
The 2012 survey was supported by NCR.
Discover what air travelers want today
- What issues currently affect air travelers?
- What attitudes influence self-service facilities?
- What preferences matter at various touch-points during the travel journey?
Highlights of key findings
- Most frequently purchased additional services were Checking baggage/excess baggage (55%), Onboard food and beverage (54%) and Assigned seats/seat upgrades (52%).
- Most air travelers (93%) feel dedicated security lanes for families is a good idea.
- An overall majority (77%) would be comfortable using biometrics for airport processes.
- Nearly all air travelers (98%) consider pro-active notification a good idea – preferably a text message to their mobile phones (66%).
- Majority (81%) of air travelers would be interested in tracking their bags in real time.
Download survey highlights (pdf)
Download Table of Contents (pdf)