EMD, progressing to reach 2012 target
In May 2012, a total of 54 airlines had issued their first electronic miscellaneous document (EMD) either on direct sales or via GDS.
This represents 51% of passenger’s volumes which is a point of no return for the industry as it has now reached a critical mass. It also shows some positive progress towards the 75% expanded use of EMD target set for the end of 2012.
On the other hand, more than 100,000 EMDs have been issued in IATA BSP while 16 airlines are EMD live in 14 BSPs. These figures have been reached due to the recent introduction of EMDs within the travel agent community in France. Specifically in BSP France, EMD penetration reached 58.5% during the first month of EMD introduction.
IATA is pleased to see continuous EMD volumes increasing in BSP and would like to congratulate Air France for their leading role with full EMD deployment with Amadeus travel agents in France.
IATA e-services aims to facilitate ancillary revenue sales through all distribution channels by using the IATA EMD standard. EMD is the latest and final step towards IATA’s e-travel vision and following the E-ticketing and Bar Coded Boarding Pass projects, it will help to take the remaining paper out of the airline ticketing processes.
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