Where is StB heading?
Over the last two years the StB program has been defining the goals for an overall 2020 Vision. The definitions of the projects that will achieve those goals have also been refined. WPS will provide an opportunity for the StB team to give a detailed status report.
Here’s an outline the goals and their associated projects:
- Goal 1: Airline products should be available through the widest variety of channels. Offers should be personalized and products should be differentiated.
Programs of work: New Distribution Capability (NDC) is an IATA-led, industry supported initiative to create an XML-based language standard for data exchanges between airlines and travel agents.
Status: The pilot program was launched in February 2013 and currently has 2 pilots in the deployment phase and a pipeline of at least 4 pilots to be launched between now and the end of 2013. It is expected that this phase will last through 2014.
- Goal 2: Passenger data should be provided by passengers and validated by governments. Currently airlines are responsible for sending passenger information onto governments, and are therefore responsible for the integrity of this information, assuming any liability for mistakes and errors.
Programs of work The e-Border project will enable passengers to know in advance that their government has confirmed they can fly.
Status: The industry has spent one year analyzing the big picture. A proposal for a specific program of work will be made by the end of this year.
- Goal 3: Passengers should have access to real-time information on issues such as flight status, delays, or the location of baggage.
Programs of work: The Customer Contact Information project is based on real-time and contextualized communication between airlines and their customers. Customers should have access to real-time airline data at airports. This connectivity will build the personalized relationship that all parties need.
Status: An assessment of the situation has been made and some main recommendations have been extracted – such as improving the quality of information required from airlines about their passengers in case of disruption.
- Goal 4: The consumer experience should be hassle free. Passengers often don’t know what to expect due to inconsistent queuing times and cumbersome processes.
Programs of work: StB is currently addressing this goal through the following initiatives: Fast Travel, Passenger Facilitation and Checkpoint of the Future. They focus on improving the passenger experience at border crossings and airports, including airport security. These projects aim to achieve a predictable, secure and streamlined consumer experience.
Status: There have been numerous progresses in the Automated Border Control throughout the year as well as in the simple common drop areas. However, the requirements for automatic check-in and single token are still being assessed.
- Goal 5: To achieve a seamless end-to-end customer journey through interoperability of travel partners such as hotels, rent a car companies and others.
Programs of work: The Airline Industry Application Programming Interfaces will foster the creation of new services to simplify the travel experience, automate information provision and minimize inconsistencies, errors and duplication. This places the customer in control of travel information. An additional project in this area is the Airline Industry Data Model which will enable interoperability and easier communication of data across the entire spectrum of services providers and agents.
Status: The Airline Industry Data Model has made great progress this year however an intermodal model is still in the exploration phase.
The upcoming World Passenger Symposium in Dublin (29-31 of October 2013) will be the right forum to get the latest news on all programs of work identified by the StB Think Tank White Paper.