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Live from the World Passenger Symposium

Released on Monday is a white paper that aims to build on the success of Simplifying the Business Program (StB) and define the next wave of projects that will allow the industry to save costs, improve service and prepare for tomorrow’s passenger. 

The white paper ‘A road map to prepare for tomorrow’s passenger’ outlines the work of an StB Think Tank. The think tank, facilitated by IATA, consists of representatives from both airlines and system providers: Air Canada, Air France/KLM, Air New Zealand, British Airways, Emirates, Hewlett-Packard, IBM, L.E.K Consulting, and Oracle. It has proposed five goals in the areas of airline distribution, airport experience and system interoperability.

  • Goal 1. Airline products can be sold through all channels, identifying customers, and personalizing offers
  • Goal 2. Passenger data is provided by passengers and validated by governments
  • Goal 3 Passengers can access real-time information relating to operational information on flight status, wait times and bags on any device in any location
  • Goal 4. The consumer ground experience is hassle free
  • Goal 5. Seamless end to end customer journey through interoperability of travel partners 

On Friday 14 October the conference will conclude with a discussion by the STB Think Tank. The panel will explore the next generation of projects, and participants will have an opportunity to provide feedback on the above proposals.

As a next step and based on the feedback received, these ideas will be presented to the StB Steering Group and formulated into proposals for the December 2011 IATA Board of Governors.

More highlights from the World Passenger Symposium



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