Global Passenger Survey
The IATA Global Passenger Survey is designed to give an independent, in depth and objective snapshot of the views of air travelers from around the world into what they want, how they behave, why they make choices and on what they spend their money.
The survey covers the preferences of air travelers from the point of travel browsing and ticket purchase, on to the start of their journey at a departure airport till the point they collect their bags at their destination.
Discover what air travelers want today
- What issues currently affect air travelers?
- What attitudes influence self-service facilities?
- What preferences matter at various touch-points during the travel journey?
- How do preferences of air travelers evolve with time?
2016 survey highlights
Detailed 2016 Survey Highlights (pdf)
2012-2015 survey results
The 2016 survey gathered information from around 7,000 air travelers of every age, class and gender from over 140 countries, who had traveled in the last 12 months.
Survey supported by: