The benefits of 100% e-AWB and e-freight implementation: the real case of Cathay Pacific!
IATA has just released the second of a series of case studies to illustrate the tangible benefits that can be achieved with e-freight for the air cargo supply chain.
The main results of this study have been detailed at the e-Cargo Conference. During the “Value of e-freight” session, Jackson Chan, Project Manager at Cathay Pacific Airways and Nicolas Bondarenco, from IATA, explained the benefits of e-freight for airlines, based on Cathay Pacific’s experience.
Cathay Pacific has implemented e-freight and was the first airline to achieve 100% electronic Air Waybill (e-AWB) in its Hong Kong home base.
The e-freight case study
The analysis performed shows that e-freight can generate significant productivity gains, i.e. the level of manpower that can be saved or re-allocated to other tasks:
- Productivity gains of nearly 20% are reached with 100% e-AWB + 100% e-House Manifest. This has already been achieved by Cathay Pacific in Hong Kong.
- Productivity gains of 30% can be obtained with 100% e-AWB + 100% e-House Manifest and 50% of shipments without pouch.
- Productivity gains of nearly 50% can be obtained with 100% e-AWB + 100% e-House Manifest and 100% of shipments without pouch.

Beyond the productivity gains, the case study shows that e-freight brings additional benefits such as:
- reduced costs from less paper and printer use,
- improved customer service,
- increased quality of information,
- increased level of security.
Cathay Pacific and other case studies
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