Taking action for air cargo transformation
The e-Cargo Conference focused on enhancing quality, visibility & efficiency
IATA organized its third e-Cargo Conference in Geneva last week. Over 180 delegates listened and debated with experts to understand how to accelerate the move to paperless air cargo. e-Cargo early adopters were there to share their learnings and successes, and practical steps to implement e-Air Waybill and the e-Consignment Security Declaration.
Looking for continuous improvement
Modernization, efficiency improvements, quality and a reduction in transit times are key pillars for the survival of the industry. As Glyn Hughes, IATA’s Global Head of Cargo, reminded to the audience, the industry faces now the challenge to improve the air cargo competitiveness through a cut in end-to-end shipping times of up to 48 hours, and e-Cargo is at the heart of this challenge.
Working to improve technology and embrace modern business process is the first step for e-adoption. Participants had the opportunity to hear from IT providers, representatives from other modes of transport and Cargo 2000 (C2K) members on e-Cargo implementation. This edition of the event has definitely changed focus from obstacles and ‘what’s in it for me’ on e-AWB implementation, to solutions, success stories and benefits of its adoption.
The whole industry is now moving to the e-cargo transformation. As IATA Senior Vice President Tom Windmuller stated during his opening speech, the Conference was designed to be a call for action. “If you are not yet doing e-AWB, start now. If you are not using XML, start planning for it. If you are not C2K member, then we urge you to consider it to accelerate your e-Cargo transformation”.
To move forward, the industry needs success stories as well as ambitious and strong commitments to make it happen. Big announcements were made during the Conference:
- Turkish Airlines is anticipating a doubling of their current home market penetration - from 20 to 40% e-AWB;
- Cathay Pacific is pushing ahead with their 100% market plan;
- Both Cathay Pacific and KLM have implemented single process worldwide;
- Two huge markets - India and parts of Brazil - are now accepting e-AWB
Key aspects to e-AWB implementation were covered from the ways to implement Single Process (pdf) to messaging quality and stakeholder management.