Direct Data Service (DDS)
The evolution of business intelligence
For the first time ever, the airline industry has a direct connection to comprehensive market intelligence data for strategic decision-making. Established in partnership with IATA and ARC, Direct Data Service (DDS) is a game-changing industry-sponsored program that provides the travel industry with timely, accurate and cost-effective access to global airline market data.
A single searchable database
Aimed at understanding travel patterns in the aviation industry, this groundbreaking initiative gives participating carriers easy access to a single global data set aggregated from multiple sources, including ARC's Area Settlement Plan (ASP) transactions, available IATA's Billing and Settlement Plan (BSP) transactions and contributed data from carriers. From network planning to fleet planning, revenue management, sales and marketing to business and product developing, no matter what business intelligence you require, DDS delivers.
Exclusive market insights
Together with ARC and Diio, IATA gives airlines unprecedented visibility into ticket sales across all geographic regions—including both airline direct and indirect (agent) distribution channels. As an all-in-one comprehensive source, DDS gives users exclusive data that provides deep insight on a scale not offered anywhere else.
Where airlines go for global data
DDS could not exist without airline cooperation and commitment. To have access to another carriers' data, a carrier must contribute and release its data to be disclosed to fellow DDS participants. The world’s leading carriers are actively contributing their sales data to the program giving us a truly global perspective. As a result, airline participation is constantly rising.
Airlines desiring access to all available data from DDS must complete the following steps:
- Sign a Contribution and License Data Agreement (CLDA) - contact DDS to initiate the procees
- Contribute ticketing data and complete a DDS technical implementation
Be at the forefront of the evolution of business intelligence.