Construct a business plan to return IATA's virtual airline, Air Mercury, to profitability and long-term viability.
Within a team of airline professionals, strategize network and fleet development, new schedule creation, branding decisions, product definition, and marketing strategy. The Air Mercury simulation tool will then evaluate the success of your team’s plans and decisions.
To demonstrate you can bring stability and viability to the airline, your team will be asked to justify and defend its plan in front of a panel of industry experts representing Air Mercury's board of directors.
Past participants know this course as Airine Management Integration: Air Mercury.
Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Entry-level and Professional
Upon completing this course you will have the skills to:
Devise a business plan
Formulate a high-level business strategy
Evaluate changes facing the industry
Prepare, present and defend a business case
Network and schedule planning
SWOT analysis and business plan development
Download full outline (pdf)
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
This course is recommended for:
Junior- or mid-level managers
Managers coming from other industries