Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn to incorporate necessary procedures to maintain a viable cost reduction program within your organization.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None.

Download full outline (pdf)

Upon completing this course you will be able to:

• Analyze the low-cost carrier business model, including its strengths and weaknesses
• Determine the impact of global economics on your airine's cost base
• Apply lessons learned from successful airlines by examining their models and strategies to understand how they compete in the market
• Implement cost management, revenue generation strategies, and competitive techniques that are relevant in today's marketplace

This course is recommended for:

• Financial Cost Control Managers
• Commercial, Operations and Marketing Managers
• Managers seeking insight into the airline model

Airline industry overview

• Behind airlines' financial performance
• Benchmarking airline costs across the globe

Low-cost carrier model

• Low-cost carrier boost and the market's response
• Future of airline business and evolution of low-cost and network models
• Low-cost carrier business model and principles
• Network carrier's response: successes, failures, and lessons learned

Revenue management and cost strategies

• Innovative revenue generation
• Leading revenue management practices
• Cost management practices

Customer propositions: competing by differentiation and brand leverage

Changing-the-model versus starting-from-scratch: experiences and lessons learned

Download full outline (pdf)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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