Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.
Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.
Prerequisites: Participants should have completed Introduction to Airline Distribution and e-Commerce before taking this course.
|May 30 - Jun 03, 2016 - Spain, Madrid (IATA)
2 additional classes are scheduled. See all
Upon completion of this course you will be able to:
- Understand the role of distribution and e-commerce in an airline's organization, structure and processes
- Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative as well as other IATA Simplifying the Business (StB) programs
- Identify the best airline distribution strategies on an operational and management level
- Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
- Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability
Distribution management and strategiesStandards and legal implicationsSales and reservationsTicketing and paymentDistribution technologyDistribution channelse-CommerceNew Distribution Capability (NDC)Beyond NDCe-MarketingCommunications and Social Media
Download full outline and schedule
- Cases studies
- Media material
- Interactive group exercises
This course is recommended for:
- Airline management working in:
- Strategy and business development
- Sales, marketing, communications, and distribution
- Yield and revenue
- Information technology
- Finance and audit
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This course is a step toward earning an IATA Diploma in:
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
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