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Airline Distribution Strategies and e-Commerce (Classroom, 5 days)

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Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.

Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.

Prerequisites: Participants should have completed Introduction to Airline Distribution and e-Commerce before taking this course.

Next class

May 29 - Jun 02, 2017 - Spain, Madrid (IATA)

2 additional classes are scheduled. See all

What you will learn

Upon completion of this course you will be able to:

  • Understand the role of distribution and e-commerce in an airline's organization, structure and processes
  • Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative as well as other IATA Simplifying the Business (StB) programs
  • Identify the best airline distribution strategies on an operational and management level
  • Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
  • Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability

Course content

  • Distribution management and strategies
  • Standards and legal implications
  • Sales and reservations
  • Ticketing and payment
  • Distribution technology
  • Distribution channels
  • e-Commerce
  • New Distribution Capability (NDC)
  • Beyond NDC
  • e-Marketing
  • Communications and Social Media

Download full outline and schedule


  • Cases studies
  • Presentations
  • Media material
  • Interactive group exercises

Who should attend

This course is recommended for:

  • Airline management working in:
    • Strategy and business development
    • Sales, marketing, communications, and distribution
    • Yield and revenue
    • Information technology
    • Finance and audit

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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