DescriptionContent OverviewPrices & Registration
Take an insider look at today's leading distribution models and strategies, while gaining tools to optimize your company’s distribution processes.
Through a series of business cases and exercises, learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources.
This course is the updated version of Managing Distribution Channels and Costs.
Available as: Classroom and In-company
Duration: 3 days (24 hours)
Recommended level: Professional and Management
Download full outline (pdf)
Understand the role of distribution and e-commerce in the airline's organization, structure and processes
Discuss current day distribution models and the IATA NDC (New Distribution Capability) initiative
Identify the best airline distribution strategies on an operational and management level
Learn how to leverage e-commerce in your distribution strategy
Explore industry best practices and apply them toward future profitability
Airline management working in:
Strategy and business development
Marketing, communications and distribution
Yield and revenue
Finance and audit