About

Take an inside look at today's leading distribution models and strategies, gaining tools to optimize your company’s distribution processes. Discussing a series of business cases and developing best practice scenarios in group exercises, you will learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources, as well as latest developments in airline distribution such as IATA's New Distribution Capability (NDC) initiative.

Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.

Prerequisites: Participants should have completed Introduction to Airline Distribution and e-Commerce before taking this course.

What you will learn

Upon completion of this course you will be able to:

• Understand the role of distribution and e-commerce in an airline's organization, structure and processes
• Discuss current day distribution models, the IATA New Distribution Capability (NDC) initiative as well as other IATA Simplifying the Business (StB) programs
• Identify the best airline distribution strategies on an operational and management level
• Learn how to leverage various aspects of e-commerce such as marketing, communication and customer relationship management (CRM) in your distribution strategy
• Explore industry best practices, develop realistic scenarios yourself and apply them toward future profitability

Course content

• Distribution management and strategies
• Standards and legal implications
• Sales and reservations
• Ticketing and payment
• Distribution technology
• Distribution channels
• e-Commerce
• New Distribution Capability (NDC)
• Beyond NDC
• e-Marketing
• Communications and Social Media

Download full outline and schedule

Activities

• Cases studies
• Presentations
• Media material
• Interactive group exercises

Who should attend

This course is recommended for:

• Airline management working in:
  • Strategy and business development
  • Sales, marketing, communications, and distribution
  • Yield and revenue
  • Information technology
  • Finance and audit

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More