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Airline Marketing - Advanced (Classroom, 4 days)

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Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks at the latest airline marketing and commercial trends to help you revamp your marketing practices.

As the customer becomes the central focus of airline marketing strategy, this course also provides insight into tools for assessing your target markets and developing a long-term relationship with your customer.

Course details

Available as: Classroom & In-Company course
Duration:4 days (32 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have completed the Introduction Airline Marketing course or the distance learning Airline Marketing course

What you will learn

This course will help you take a holistic approach to marketing by showing you:

  • The internal and external factors to consider when building a marketing strategy
  • Key market research methods to segment your markets and understand customer needs
  • An overview of the airline products and services currently on the market
  • How to focus on the customer in your decision making processes to create loyalty
  • Integrate your marketing strategy into all of your business decisions

Who should attend

This course is recommended for:

  • Airline marketing and sales personnel
  • Managers in other business units
  • Support staff who work in sales and marketing departments


Additional information

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