Learn the fundamentals of airline marketing and stay ahead of the competition!

Available as: Classroom & In-Company course
Duration: 3 days (24 hours) 
Recommended level: Entry-level
Prerequisites: None

Upon completing this course you will have the skills to:

• Segment targeted markets effectively
• Create cost-effective marketing strategies
• Customize products and services to satisfy needs of your target audience

This course is recommended for:

• Sales managers
• Marketing officers
• Customer program coordinators
• General sales agents

• Conducting market research audits
• Identifying efficient marketing segmentations
• Developing an annual marketing plan
• Setting up control procedures to monitor results
• Advantages and disadvantages of various distribution channels

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More