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Airline Marketing - Introduction (Classroom, 3 days)

DescriptionPrices & Registration


Learn the fundamentals of airline marketing and stay ahead of the competition!

This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.

Course format

  • This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.


  • There are no prerequisites for this course
  • Recommended level is Entry-level
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

There are currently no scheduled classes. Check back later for updates or contact us to arrange a class in your company.

What you will learn

On completion of this course you will be able to:

  • Segment targeted markets effectively
  • Create cost-effective marketing strategies
  • Customize products and services to satisfy needs of your target audience

Course content

  • Conducting market research audits
  • Identifying efficient marketing segmentations
  • Developing an annual marketing plan
  • Setting up control procedures to monitor results
  • Advantages and disadvantages of various distribution channels

Who should attend

This course is recommended for:

  • Sales managers
  • Marketing officers
  • Customer program coordinators
  • General sales agents

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

Subject areas

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Additional information