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Airline Marketing - Introduction (Classroom, 3 days)

DescriptionPrices & Registration


Learn the fundamentals of airline marketing and stay ahead of the competition!

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Entry-level
Prerequisites: None

Next class

There are currently no scheduled classes. Check back later for updates or contact us to arrange a class in your company.

What you will learn

Upon completing this course you will have the skills to:

  • Segment targeted markets effectively
  • Create cost-effective marketing strategies
  • Customize products and services to satisfy needs of your target audience

Course content

  • Conducting market research audits
  • Identifying efficient marketing segmentations
  • Developing an annual marketing plan
  • Setting up control procedures to monitor results
  • Advantages and disadvantages of various distribution channels

Who should attend

This course is recommended for:

  • Sales managers
  • Marketing officers
  • Customer program coordinators
  • General sales agents

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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