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Airline Marketing (Second Edition)

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About

Stay ahead of the competition by understanding and applying sound marketing principles.

What you will learn

Upon completing this course you will have the skills to:

  • Interpret and understand your customers' needs
  • Segment your targeted markets
  • Exceed your customers' expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies

Available as: Distance Learning course
Duration: 40-45 hours plus 3 hours for exam
Recommended level: Entry-level
Prerequisites: None

Key topics

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

Who should attend

This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff

This course is a step towards earning an IATA Diploma in:

Additional information

Note:

This course is offered in the following formats:

1. Textbook: candidates will receive training materials in paper-based format. To enroll, click on the "enroll" button below.

2. eBook: training materials available in electronic format readable in all computers and portable electronic devices. Benefit from discounted rates and save on shipping!

3. With Harvard ManageMentor modules: more information

4. Table of Content (PDF)

This course is a step toward earning an IATA Diploma in:

Subject areas

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