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Airline Marketing

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Did you know that in the past 3 years, 306 participants from 76 countries have taken this course with IATA?

About

Stay ahead of the competition by understanding and applying sound marketing principles.

Course format

This distance learning course is available in Printed or eTextbook format.
  • This course requires approximately 45 hours of study, to be completed in 18 months.
  • Student performance will be based on an examination. Please refer to the Exam Information below for more details.

What you will learn

Upon completing this course you will have the skills to:

  • Interpret and understand your customers' needs
  • Segment your targeted markets
  • Exceed your customers' expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies

Key topics

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

Who should attend

This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff

Certificate awarded

An IATA Certificate is awarded upon successful completion of the final examination.

Exam information

Please read the General Information on Distance Learning Exams, and check the Distance Learning - Course edition list for exams when booking your exam.

  • Exam Delivery Method: Supervised exam in IATA Exam location. Physical Attendance is required. Depending on exam venue availability online exams are available.
  • Exam Format: Multiple Choice questions, Closed Text Book
  • Number of questions: 100
  • Time Allowance: 3 hours
  • Passing Grade: 60 correct answers
  • Distinction Grade: 90 correct answers
  • Number of exam attempts: 2

This course is a step toward earning an IATA Diploma in:

Additional information

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

iPad package
Select any 4 of the 8 courses that are required for the Aviation Studies Diploma in eTextbook format and receive them with a free iPad. Learn more

Subject areas

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Additional information