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Airline Sales and Key Account Management (Classroom, 4 days)

DescriptionContent OverviewPrices & Registration

Face the challenge of generating passenger traffic while business travel, world trade, and companies rapidly expand. This course uses a competency-based approach to develop your skills as a strategic airline sales professional.

Course details

Available as: Classroom & In-Company course
Duration: 4 days (32 hours)
Recommended level: Entry-level and Professional
Prerequisites: None

What you will learn

Upon completing this course you will have the skills to:

  • Manage an existing customer base
  • Generate and follow up on new leads to increase passenger traffic and sales
  • Incorporate a quality of results measurements rather than quantity of sales calls
  • Examine the attributes of top performing sales professionals and how to develop those attributes
  • Review the latest methods for researching target accounts

Who should attend

This course is recommended for:

  • Sales executives and managers responsible for achieving a sales or revenue target
  • Reservations and ticket office staff seeking to build a sales career
  • Area sales managers responsible for sales teams
  • Sales team support staff


Additional information

© International Air Transport Association (IATA) 2014. All rights reserved.