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Airline Social Media Strategy (Classroom, 3 days)

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Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline .

Course format


  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

What you will learn

Upon completing this course you will be able to:

  • Recognize how social media impacts airlines
  • Develop successful strategies to support your organization’s marketing efforts
  • Integrate brand identity and personality into a social marketing strategy
  • Assess approaches and identify appropriate tactics in social media marketing
  • Determine return on investment (ROI) goals and budgeting

Course content

  • Advanced social media concepts
  • Impact on the travel cycle
  • Brand management
  • Customer life cycle management
  • Customer acquisition, retention, and loyalty
  • Cross-industry partnerships
  • E-commerce optimization
  • Email marketing and search engine optimization (SEO)

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Who should attend

This course is recommended for:

  • Senior managers in commercial departments
  • Suppliers working with airlines, including travel agents and IT companies

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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