Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline .
This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.
- This classroom course provides 3 days (40 hours) of instruction delivered by an official IATA Instructor.
- There are no prerequisites for this course
- Recommended level is Entry-level and Intermediate
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.
What you will learn
Upon completing this course you will be able to:
Recognize how social media impacts airlines
Develop successful strategies to support your organization’s marketing efforts
Integrate brand identity and personality into a social marketing strategy
Assess approaches and identify appropriate tactics in social media marketing
Determine return on investment (ROI) goals and budgeting
Advanced social media concepts
Impact on the travel cycle
Customer life cycle management
Customer acquisition, retention, and loyalty
Email marketing and search engine optimization (SEO)
Who should attend
This course is recommended for:
Senior managers in commercial departments
Suppliers working with airlines, including travel agents and IT companies
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This course is a step toward earning an IATA Diploma in:
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.
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