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Airport Route Development and Commercial Management (Classroom, 5 days)


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Did you know that in the past 3 years, 306 participants from 36 countries have taken this course with IATA?

About

The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively develop their profit centers in order to finance their infrastructure development – at an estimated cost of US$350 billion over the next decade - without affecting profitability.

This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.

This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.

Course format

  • This classroom course provides 5 days (40 hours) of instruction delivered by an official IATA Instructor.

Prerequisites

  • Participants should have a good knowledge of airport business and operations
  • Recommended level is Management and Professional
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

Sep 17 - Sep 21, 2017 - Oman, Muscat (OAMC-RTP)
2 additional classes are scheduled. See all

What you will learn

On completion of this course you will be able to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non-aeronautical profit sources
  • Evaluate new and alternative revenue streams

Course content

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non-aeronautical revenue streams
  • Marketing intelligent investments
  • Commercial management structure

Download the course outline

Who should attend

This course is recommended for:

  • Airport managers and consultants
  • Airport operations managers and consultants
  • Airlines affected by airport privatization

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

Subject areas

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