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Airport Route Development and Commercial Management (Classroom, 5 days)


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About

The airport business model is undergoing a massive transformation, as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively their develop profit centers in order to finance their infrastructure development – an estimated US $350 billion over the next decade - without affecting profitability.

This newly updated course shows you how to design and implement a development strategy for two key revenue generators, routes and commercial management. Through intensive in-class exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services to satisfy the customers, airlines and bottom line of any airport.

Course format: This course is available at IATA Training Centers, regional partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.

Next class

Oct 06 - Oct 10, 2014 - Switzerland, Geneva (IATA)


6 additional classes are scheduled. See all

What you will learn

This course gives you the tools to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non-aeronautical profit sources
  • Evaluate new and alternative revenue streams

Course content

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Using differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non-aeronautical revenue streams
  • Investing in marketing intelligence
  • The commercial management structure

Who should attend

This is a specialized course recommended for management and consultants working for:

  • Airports
  • Airport operators
  • Airlines affected by airport privatization

Prerequisites: Prior knowledge of airport business and operations is recommended

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step towards earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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Additional information

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