Are your local staff and representatives prepared to speak to the media at a time of crisis?
Learn how to handle media response in an emergency situation from its onset, before the corporate media response team takes over. Gain communication skills to provide adequate and structured information to the media, while avoiding common errors that lead to confusion and negative attention.
Available as: Classroom & In-Company workshop
Duration: 2 days (16 hours)
Recommended level: Professional and Management
Prerequisites: Clear understanding of emergency response and airline business
What you will learn
Upon completing this course you will be able to:
Recognize common media pressure points and the implications these have on a response
Present information without room for misinterpretation
Take control during interviews and develop key messages
Select the right spokesperson in a crisis situation
Protect your company’s image and brand when handling a crisis situation
Emergency Response Planning key factors
Stakeholder objectives during a crisis
Informal press briefings
Social media management and response
How to say “no” to an interview and during an interview
Practical guidelines for interaction with the media
All participants conduct an on-camera interview to practice recorded and ‟live‟ press briefings skills. A performance evaluation is provided at the end of the course with mention to strengths and areas for improvement.
Download full outline (pdf)
Who should attend
This course is recommended for:
Airline Station Managers and Country Managers
Ground Handling Managers and Supervisors
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
A confidential evaluation of individual crisis response skills is available upon request at the end of the course.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.