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Airport Marketing (Classroom, 5 days)


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About

Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have prior knowledge of airport business and operations

Next class

Nov 03 - Nov 07, 2014 - China, Beijing (IATA)


2 additional classes are scheduled. See all

What you will learn

Upon completing this course you will have the skills to:

  • Market your airport to airlines, retailers and passengers
  • Use market research tools
  • Prepare and develop a marketing plan
  • Design customized marketing campaigns
  • Apply key marketing theories and concepts to your business

Course content

  • Strategic marketing and business planning
  • Airline route analysis
  • Marketing process and planning
  • Marketing intelligence and market data
  • Airline management concepts (Passenger traffic analysis, Route capacity, Revenue and cost projection, etc.)
  • Airline product specifications
  • Air services development
  • Joint marketing promotions
  • Retail marketing
  • Airport land development objectives
  • Property marketing
  • Achieving differentiation
  • Marketing roles and responsibilities
  • Outsource and contract management approaches

Download full outline (pdf)

Who should attend

This course is recommended for:

  • Civil Aviation Authority representatives
  • Route Development Managers
  • Marketing agencies, customer-research firms
  • Business development professionals at airport operators
  • Airport and aviation industry managers related to marketing and commercial functions

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step towards earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Improve your language skills through our joint programs with Rosetta Stone®, Berlitz® and other specialized language programs. More

Subject areas

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Additional information

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