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Airport Retail Management (Classroom, 5 days)


DescriptionSchedule

About

Improve the performance of your business related to non-aeronautical activities.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have prior knowledge of airport business and operations

What you will learn

Upon completing this course you will be able to:

  • Understand how to develop sustainable retail business within airport systems
  • Recognize revenue from non-aeronautical sources

Course content

  • Airport competitive environment
  • Airport marketing mix
  • Enhancement of non-Aeronautical revenue
  • Concession and retail planning

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Who should attend

This course is recommended for:

  • Airport commercial managers
  • Retailers in airports

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Additional information

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