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Airport Strategic Management (Classroom, 10 days)


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About

Strategic planning and decision-making: a big picture approach for a big business.

Airport managers have the challenging job of ensuring safe, efficient operation in a complex and growing business. This course uses intensive training and exercises to help you identify your airport’s business challenges and address them at the individual, team and unit levels. Learn key strategic management tools that will help you keep your operations in line with your strategy and deliver sustainable results.

Available as: Classroom & In-Company course
Duration: 10 days (80 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have experience in airport operations and management

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What you will learn

The lessons and exercises in this course will develop your skills to:

  • Formulate airport performance objectives and plan the activities used to achieve them 
  • Manage your staff, resources, facilities and technology with a focus on attaining strategic goals
  • Align your marketing, financial management, and customer service activities to your strategic goals
  • Ensure sustainable quality and compliance across an airport’s business and operations, using quality as a key driver for change
  • Conduct ongoing evaluation and benchmarking exercises to measure the success of your strategic activities
  • Oversee expansion, funding and investor relations with a long-term focus

Course content

Strategic management tools

  • Quality management and benchmarking
  • Performance measurement: balanced scorecard
  • Organizational structure and strategic goals
  • Master planning 

Business management 

  • Financial management
  • Management models and outsourcing
  • Managing risks and changes in air transport industry
  • Talent management
  • Information technology 

Marketing management

  • Airport marketing principles
  • Business-to-business (B2B) and business-to-consumer (B2C) relations
  • Pricing strategies
  • Positioning 

Airport business background

  • Airports within air transport system 
  • The airport business environment
  • Airport economics and business concepts

Download full outline (pdf)

Who should attend

  • Airport managers
  • Air transport professionals taking on leadership positions
  • Airport authority representatives

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step towards earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Improve your language skills through our joint programs with Rosetta Stone®, Berlitz® and other specialized language programs. More

Subject areas

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Additional information

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