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Alliances, Strategic Partnerships and Frequent Flyer Programs (Classroom, 5 days)

DescriptionPrices & Registration


Review current trends in customer choices and behavior and learn how to complete your marketing strategy with the integration of your frequent flyer program and partnerships.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Entry-level and Professional
Prerequisites: None

Next class

There are currently no scheduled classes. Check back later for updates or contact us to arrange a class in your company.

What you will learn

Upon completing this course you will have the skills to:

  • Integrate your frequent flyer program into your marketing strategy
  • Improve the effectiveness of partnerships to enhance revenue
  • Overcome competition with effective team work

Course content

  • Modern marketing tools: strengths, weaknesses and using them properly
  • Integrating FFP into your marketing strategy
  • Segmentation and choice: what customers fight for and why
  • CRM: how to make it fit altogether

Who should attend

This course is recommended for:

  • Airline marketing staff
  • FFP and partnership marketing specialists

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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