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Cargo Marketing Essentials (Classroom, 4 days)


DescriptionContent OverviewPrices & Registration

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

Course details

Available as: Classroom & In-Company course
Duration: 4 days (32 hours)
Recommended level: Professional and Management
Prerequisites: Basic knowledge of the Air Cargo Industry or completion of the Air Cargo Management course

What you will learn

Upon completing this course you will have the skills to:

  • Recognize the sources of demand for air cargo
  • Determine your customers’ needs and position air cargo solutions to meet those needs
  • Effectively segment your target markets
  • Exceed your customers' expectations with product innovation, product quality, and efficient distribution
  • Develop creative and cost-effective marketing strategies

Who should attend

This course is recommended for:

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

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Additional information

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