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Cargo Marketing Essentials (Classroom, 4 days)


DescriptionPrices & Registration

About

Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.

Available as: Classroom & In-Company course
Duration: 4 days (32 hours)
Recommended level: Professional and Management
Prerequisites: Basic knowledge of the Air Cargo Industry or completion of the Air Cargo Management course

Next class

Feb 17 - Feb 20, 2015 - Switzerland, Geneva (IATA)


1 additional class is scheduled. See all

What you will learn

Upon completing this course you will have the skills to:

  • Recognize the sources of demand for air cargo
  • Determine your customers’ needs and position air cargo solutions to meet those needs
  • Effectively segment your target markets
  • Exceed your customers' expectations with product innovation, product quality, and efficient distribution
  • Develop creative and cost-effective marketing strategies

Course content

  • Conducting marketing audits of your own organization, the competition and your customers
  • Trade patterns & the macroeconomic environment, modal split, the air cargo value chain
  • Efficient market segmentation and SWOT analysis
  • Understanding brand value
  • Advantages and disadvantages of different distribution channels – understanding the role of intermediaries

Who should attend

This course is recommended for:

  • Cargo marketing analysts and managers
  • Sales managers
  • Cargo network analysts and managers
  • Revenue Management analysts and managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step towards earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Improve your language skills through our joint programs with Rosetta Stone®, Berlitz® and other specialized language programs. More

Subject areas

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Additional information

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