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IATA Cargo Advanced Rating and Marketing

DescriptionPrices & RegistrationExam Schedule


Review basic cargo rating and marketing principles such as rates and charges, advanced construction and combination principles, air waybill completion, pricing strategies, distribution cost, advertisement, marketing plan and concept of door-to-door service.

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate appropriate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete Air Waybills
  • Describe pricing strategies and why and how they are used
  • Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan

Available as: Distance Learning course
Duration: 160-200 hours for course plus 3 hours for exam
Recommended level: Entry-level and Professional
Prerequisites: None

Key topics

  • Review of basic cargo rating principles and currency regulations as conversion rates, rounding off procedures and construction rates
  • Combination of rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
  • Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price
  • Applying both traditional and digital advertising, creation of effective marketing plan and identifying target groups as it relates to the airfreight industry

Who should attend

This course is recommended for:

  • Cargo agents
  • Freight forwarders
  • Cargo operations and marketing managers
  • Cargo revenue accounting and revenue management analysts

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 60% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step towards earning an IATA Diploma in:

Additional information

This training is natural continuity of the IATA Cargo Introductory Course

The training kit includes the following publications:

  • Course Guide with Model Exam questions and answers
  • Course Textbook
  • The Air Cargo Tariff -TACT Training Edition
  • Air Waybill extracts
  • Addendum

This course can optionally be combined with Harvard ManageMentor

Important notice:

Please print the TACT training edition.

This print out will only be allowed at the exam day there are no remarks or additional prints included in the print out.

Learn air cargo rating principles and rate calculation in accordance with The Air Cargo Tariffs and Rules (TACT).

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