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IATA Cargo Advanced Rating and Marketing

DescriptionContent OverviewPrices & RegistrationExam Schedule

Review basic cargo rating and marketing principles such as rates and charges, advanced construction and combination principles, air waybill completion, pricing strategies, distribution cost, advertisement, marketing plan and concept of door-to-door service.

Course details

Available as: Distance Learning course
Duration: 160-200 hours for course plus 3 hours for exam
Recommended level: Entry-level and Professional
Prerequisites: None

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate appropriate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete Air Waybills
  • Describe pricing strategies and why and how they are used
  • Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan

Who should attend

This course is recommended for:

  • Cargo agents
  • Freight forwarders
  • Cargo operations and marketing managers
  • Cargo revenue accounting and revenue management analysts

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