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IATA Cargo Advanced Rating and Marketing with Harvard ManageMentor

DescriptionPrices & RegistrationExam Schedule


Review cargo rates and charges, construction and combination rates, and completing air waybills with IATA and Harvard ManageMentor.

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate appropriate rates and charges for mixed consignments,  Unit Load Devices (ULDs) and complete Air Waybills
  • Describe pricing strategies and why and how they are used
  • Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan

Available as: Distance Learning course
Duration: 160-200 hours for course plus 3.5 hours for exam
Recommended level: Entry-level and Professional
Prerequisites: None

Key topics

  • Review of basic cargo rating principles and currency regulations as conversion rates, rounding off procedures and construction rates.
  • Combination of rates and charges, mixed consignments, declaration of the goods  and Air Waybill completion.
  • Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price.
  • Applying both traditional advertising and advertising in the digital world, creation of effective marketing plan and identifying target groups as it relates to the airfreight industry.

Who should attend

This course is recommended for:

  • Cargo agents
  • Freight forwarders
  • Cargo operations and marketing managers
  • Cargo revenue accounting and revenue management analysts

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 60% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

Important notice:

Please print the TACT training edition.

This print out will only be allowed at the exam day there are no remarks or additional prints included in the print out.

HMM Validity Period and Module Duration

The  Harvard ManageMentor® platform is used of more than five million professionals  worldwide.
Organized into blended-learning modules, HMM covers a variety of business topics, incorporating audio, video, case studies, activities, animations, articles, and a multitude of additional tools and worksheets.

Harvard ManageMentor (HMM) incorporates state-of-the-art, media-rich content furnished by Harvard Business School faculty, global business leaders and practitioners in the field of leadership development. It is a valuable online reference that companies around the world trust to help boost individual and corporate performance by helping you handle the small and large Management & Leadership issues you may face.

Upon enrollment, you will receive access to over 40 modules, valid for 8 months; however, you are only required to successfully complete 10 modules. Each module is 2-4 hours long. You can select topics that better reflect your training and development criteria:

Topics have been intuitively arranged for your benefit:

  • Selection by category: Managing Yourself, Managing Others, Managing the Business
  • Selection by role: First-Time Manager, Mid-Level Manager, Senior Manager

Module Content

The content is divided into 44 modules (pdf), each covering an essential management topic.

Topics are also supported with video insights from leaders and experts, Harvard Business School case studies, Harvard Business Review articles, templates, discussion outlines and other resources to enhance the learning experience.

HMM Certificate of Completion

A certificate of completion is awarded at the end of each HMM module to students who achieve a grade of 70% and have viewed 70% of the module content. Certificates may be printed directly from your personal printer.


The IATA exam is based only on the IATA course content. The IATA examination procedures remain unchanged.

HMM modules are available in English (v11), Spanish and Mandarin (v10)

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Additional information

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