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IATA Cargo Advanced Rating and Marketing for the Leadership & Management Training Program

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Review cargo rates and charges, construction and combination rates, and air waybills.

This training program combines IATA's trusted Cargo Advanced Rating and Marketing course with Harvard ManageMentor (HMM), a state-of-the-art, media-rich training platform furnished by Harvard Business School faculty, global business leaders and practitioners in the field of leadership development.

Course format: This is a distance-learning program requiring 200 hours of self-study for the IATA course plus additional time for the HMM modules.

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate appropriate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete Air Waybills
  • Describe pricing strategies and why and how they are used
  • Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan

Key topics

IATA course content

  • Basic cargo rating principles and currency regulations as conversion rates, rounding off procedures and construction rates.
  • Combination of rates and charges, mixed consignments, declaration of the goods and Air Waybill completion.
  • Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price.
  • Applying both online and offline advertising, creation of effective marketing plan and identifying target groups as it relates to the airfreight industry.

HMM access

This valuable online reference tool, used by companies around the world, will help you handle day-to-day management issues.

HMM offers the following on-demand features to help you achieve more on the job:

  • Concise lessons and tools for fast and effective learning
  • Videos featuring Harvard University faculty, trusted experts, and next-generation emerging leaders
  • Editor’s Choice articles featuring up-to-the-minute business expertise, selected and updated quarterly by Harvard Business Publishing editors
  • Hundreds of new checklists, self-assessments, worksheets, and handouts to facilitate the application of new ideas to your own work environment
  • Personalized experience: goals, skill development, and action planning to help you quickly apply new skills
  • Post-topic, On-the-Job component where you work on your action plan and receive content, tips, and reminders

HMM module content

Who should attend

This course is recommended for:

  • Cargo agents
  • Freight forwarders
  • Cargo operations and marketing managers
  • Cargo revenue accounting and revenue management analysts

Certificate awarded

You will receive an IATA certificate upon successful completion of the IATA exam.

An HMM certificate of completion is awarded for each module, provided you obtain a passing grade of 70%. You may track your progress within the HMM platform.

Upon successful completion of the 10 required HMM modules and the IATA Cargo Advanced Rating and Marketing course, contact us to claim your IATA Leadership and Management Diploma.

This course is a step toward earning an IATA Diploma in:

Additional information

Important notice: Please print the TACT training edition. This print out will only be allowed at the exam day there are no remarks or additional prints included in the print out.

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