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Maximizing Revenues From Frequent Flyer Programs (Classroom, 3 days)

DescriptionPrices & Registration


Unlock the potential of your frequent flyer program and change customer behavior while maximizing revenues and profits.

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Entry-level and Professional
Prerequisites: None

Next class

Jul 10 - Jul 14, 2017 - Singapore, Singapore-Somerset16 (IATA)
2 additional classes are scheduled. See all

What you will learn

Upon completing this course you will have the skills to:

  • Measure your FFP contribution and define action areas to improve performance
  • Create successful internal marketing programs to involve senior management and front line staff
  • Improve the effectiveness of FFP partnerships
  • Apply the principles of CRM to your FFP

Course content

  • Membership effectiveness and customer reaction
  • Changing customer behavior
  • Industry leading practices and competitive mechanisms
  • Integrating your FFP with other marketing activities
  • Applying the principles of CRM to your FFP

Who should attend

This course is recommended for:

  • Frequent flyer and partnership marketing specialists
  • Airline marketing staff
  • Members of commercial teams responsible for revenue enhancement programs

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Subject areas

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