DescriptionPrices & Registration
Unlock the potential of your frequent flyer program and change customer behavior while maximizing revenues and profits.
Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Entry-level and Professional
What you will learn
Upon completing this course you will have the skills to:
Measure your FFP contribution and define action areas to improve performance
Create successful internal marketing programs to involve senior management and front line staff
Improve the effectiveness of FFP partnerships
Apply the principles of CRM to your FFP
Membership effectiveness and customer reaction
Changing customer behavior
Industry leading practices and competitive mechanisms
Integrating your FFP with other marketing activities
Applying the principles of CRM to your FFP
Who should attend
This course is recommended for:
Frequent flyer and partnership marketing specialists
Airline marketing staff
Members of commercial teams responsible for revenue enhancement programs
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields.
Graduates of this course can apply for the
Harvard ManageMentor (HMM) distance learning program at a special graduate price.
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