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Frequent Flyer Programs (FFPs), Customer Loyalty Management with Fraud Prevention (Classroom, 3 days)


DescriptionPrices & Registration

About

Business leaders in Aviation today are often confronted with an unpredictable and volatile environment. The theories and models that drive efficient market coverage, customer prospecting and retention in the past are becoming less relevant. As a result, IATA has created this course which offers an advanced, in-depth knowledge of Frequent Flyer Programs (FFPs), Customer Experience, Loyalty Management strategies, Fraud Management, skills, development tools and latest trends. Over 3 days you will gain the critical capabilities required to succeed in an ever-changing global Aviation business and consumer environment.

This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.

Course format

  • This course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an examination

Prerequisites

  • There are no prerequisites for this course
  • Recommended level is Entry-level and Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

Oct 24 - Oct 26, 2017 - United Kingdom, London (IATA)
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6 additional classes are scheduled. See all

What you will learn

Upon completion of this course you will be able to:

  • Understand competitive forces that influence corporate success with FFPs
  • Recognize critical customer needs and expectations
  • Maximize contributions with Loyalty Programs including pre- and after-sales
  • Describe advanced strategies in loyalty management to build trust and a greater understanding of your clients’ needs
  • Explain the key elements of customer retention management processes, KPI monitoring, fraud prevention and protection
  • Identify the latest innovation, trends and predictions for FFPs

    Course content

    • The importance of customer loyalty management strategies and programs
    • How structural changes and trends influence retention management
    • Frequent Flyer Program principals, optimization and their return on investment
    • Maximize revenues with FFPs and FFPs in Alliances and with Partners
    • Pre- and after-sales, repurchase and the relation of the brand to loyalty
    • How to build trust
    • Customer segmentation, and customer surveys
    • FFP Fraud protection and prevention
    • CRM, system and technical applications

    Download the course outline

    Activities

    • Group work
    • Discussions
    • Quizzes
    • Business cases

    Who should attend

    This course is recommended for:

    • Frontline, supervisors and managers from airlines, the travel industry or the aviation customer service industry involved in FFPs, customer experience and retention
    • Individuals wishing to enhance or refresh their knowledge or new to their responsibility

    Certificate awarded

    An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

    This course is a step toward earning an IATA Diploma in:

    Additional information

    About IATA Classroom Training
    We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

    Further training
    Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

    Subject areas

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