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Revenue Management and Pricing with simulation (Classroom, 4 days)


DescriptionPrices & Registration
Did you know that in the past 5 years, 214 participants from 20 countries have taken this course with IATA?

About

Explore the fundamentals and principles of airline revenue management (RM) through a combination of theory and hands-on practice, and validate your learning using our sophisticated airline revenue management simulator. Over 4 days, you will learn how to optimize airline revenue through pricing strategies, controls and forecasting.

The simulation exercises will immerse you into a realistic, risk-free environment where you will make decisions based on variables such as customer demand patterns (leisure vs. business travellers), individual RM system booking class hierarchy, and restricted and unrestricted fare structures. Your challenge is to optimize your revenue by analyzing KPIs generated in the simulator and take actions based on their evaluation.

This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.

Course format

  • This classroom course provides 4 days (32 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • There are no prerequisites for this course
  • Recommended level is Entry-level
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

Mar 13 - Mar 16, 2018 - Singapore, Singapore (IATA)
Register
4 additional classes are scheduled. See all

What you will learn

On completion of this course you will be able to:

  • Describe the fundamental RM methodologies
  • Create fare structures
  • Optimize revenue per flight
  • Evaluate and choose the right revenue management alternatives
  • Apply principles of performance monitoring to achieve revenue objectives
  • Summarize demand characteristics
  • Distinguish forecasting and optimization methodologies
  • Track and monitor initiatives and policies

Course content

  • Revenue management principles and processes
  • Airline demand characteristics
  • Airline pricing strategies
  • Seat inventory control, determination of optimal seat allocations
  • Revenue Management Systems: forecast and optimisation; application and limitation of revenue management systems
  • Revenue management performance measurement
  • Reporting, KPIs and analytical methods
  • The revenue management organization

Download the course outline

Activities

  • Simulation exercises

Who should attend

This course is recommended for airline and non-airline staff and specialists in:

  • Revenue management and pricing
  • Network planning, scheduling
  • Reservations, sales, marketing and planning
  • Finance

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

Testimonial

Nuuna Papis Chemnitz, Revenue Manager, Inventory Specialist, Air Greenland Network Revenue Management
This course was held in-house with a very experienced and knowledgeable Instructor. Participants were from the Revenue Management Department, Space Controllers, Sales Department, Controllers and Project Managers, providing a mix of departments with various interfaces, but all with the same goal. We all gained a better understanding of Revenue Management and this will result in smoother cooperation between departments. I would definitely recommend the course.

Wideroe
As a part of the insourcing and implementation of a new Revenue Accounting system, we needed to increase our staff’s competence level in Proration and Sales Accounting. We decided to ask IATA Training to arrange in-house training, as we wanted to elevate all staff to the same knowledge level. IATA was very helpful in finding the instructors, and was very flexible in finding times which suited our very busy implementation schedule. The instructors did a very good job, and balanced the general course content with specific questions related to our business. In addition to increasing the staff's Proration and Sales Accounting knowledge, it also increased the team spirit as everyone discussed and shared knowledge between themselves during and after the course. The course content in proration is used in their daily work, and has increased the quality of our work. We will definitely recommend this in-house training delivered from IATA to other airlines.

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