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Airline Revenue Management with Harvard ManageMentor

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About

Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.

Available as: Distance Learning course
Duration: 70-75 hours plus 2.5 hours for exam
Recommended level: Entry-level and Professional
Prerequisites: None

Key topics

  • Managing Airline Passenger Demand
  • Seat Inventory Control
  • Scheduling and Capacity Adjustments
  • Product Distribution
  • Revenue management organization
  • Harvard ManageMentor modules

Harvard ManageMentor (HMM) incorporates state-of-the-art, media-rich content furnished by Harvard Business School faculty, global business leaders and practitioners in the field of leadership development. It is a valuable online reference that companies around the world trust to help boost individual and corporate performance by helping you handle the small and large Management & Leadership issues you face.

In addition to the key principles in each area, topics are supported with video insights from leaders and experts, Harvard Business School case studies, Harvard Business Review articles, templates, checklists, discussion outlines and other resources to enable deeper understanding.

Upon enrolment, you will receive access to over 40 modules, valid for 8 months; however, you are only required to successfully complete 10 modules. Each module is 2-4 hours long. You can select topics that better reflect your training and development criteria:

  • Selection by category: Managing Yourself, Managing Others, Managing the Business
  • Selection by role: First-Time Manager, Mid-Level Manager, Senior Manager

At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.

Table of Contents (pdf) for the IATA course

This course is a step towards earning an IATA Diploma in:

What you will learn

Upon completing this course you will have the skills to:

  • Apply pricing strategies
  • Use strategies to generate revenue through correct application of optimal seat allocation
  • Make correct decisions in order to optimize revenue on a given flight
  • Build a successful airline revenue management organization
  • Understand why low-cost airlines require a revenue management system
  • Build or refresh management and leadership skills
  • Respond to management challenges effectively

Who should attend

This course is recommended for:

  • Airline revenue management analysts – entry level
  • Airline Marketing and Sales personnel
  • Customer service representatives and supervisors
  • Interline department staff

Additional information

Combined, the Harvard ManageMentor modules and this Distance Learning course in eBook format will provide you with the Leadership and Management skills you need to succeed in your organization.

At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.

Upon successful completion of the 10 required HMM modules and the IATA module, contact us to claim your IATA Leadership and Management Diploma.

NOTE: The fees include the Aviation Distance Learning course and access to the HMM modules.

Subject areas

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Additional information

© International Air Transport Association (IATA) 2014. All rights reserved.