Understand what it takes to lead an airline to success through this dynamic learning environment!

Air Mercury – Next Generation™ aviation management course was developed in cooperation with Cranfield University and Delft University of Technology to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.

During five classroom sessions, work in teams to explore the interrelated factors affecting airline profitability.  Using the latest simulation technology, test your skills in competitions for market share and profitability of a virtual airline.  Performance reports generated at the end of each session illustrate the impact of different business strategies and provide valuable insight into the mechanics of airline competition.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None

Download course outline (pdf)

• Recognize what drives airline cost and revenue
• Examine the mechanics of airline financial and operational issues
• Analyze factors related to market dynamics
• Improve problem solving and critical thinking
• Convert strategy into real tactics
• Value teamwork from a management view

• Mid to senior level management
• Attendees from original Airline Management Integration: Air Mercury course
• Senior managers in related fields seeking to understand aviation industry challenges

• Network planning
• Pricing and revenue management
• Marketing and branding
• Distribution and sales
• Loyalty programs and CRM
• Interlining and alliances
• Crew and aircraft scheduling

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

• This course provides shorter lectures with more time spent on devising and testing business strategies, using the new Next Generation simulation software tool.
• Using customized case studies and exercises, participants create scenarios such as airline start-up, growth, consolidation and mergers.
• Scenarios are processed through the software to simulate the actual effect, taking the actions of competing teams into consideration.