Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn to incorporate necessary procedures to maintain a viable cost reduction program within your organization.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None.

Download course outline (pdf)

• Analyze the low-cost carrier business model, including its strengths and weaknesses
• Study lessons learned from successful airlines; examine their models and strategies to understand how they compete in the market
• Determine the impact of global economics on your airine's cost base
• Study lessons learned from successful airlines; examine their models and strategies to understand how they compete in the market
• Focus on the cost management, revenue generation strategies, and competitive techniques that are relevant in today's marketplace

• Financial Cost Control Managers
• Commercial, Operations and Marketing Managers
• Managers seeking insight into the airline model

• Airline Industry Overview
  • Behind airlines' financial performance
  • Benchmarking airline costs across the globe
• Low-cost Carrier Model
  • Low-cost carrier boost and the market's response
  • Future of airline business and evolution of low-cost and network models
  • Low-cost carrier business model and principles
  • Network carrier's response: successes, failures, and lessons learned
• Revenue Management and Cost Strategies
  • Innovative revenue generation
  • Leading revenue management practices
  • Cost management practices
• Customer Propositions: competing by differentiation and brand leverage
• Changing-The-Model versus Starting-From-Scratch: experiences and lessons learned

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.