Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline .

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Entry-level and Professional
Prerequisites: None

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Upon completing this course you will be able to:

• Recognize how social media impacts airlines
• Develop successful strategies to support your organization’s marketing efforts
• Integrate brand identity and personality into a social marketing strategy
• Assess approaches and identify appropriate tactics in social media marketing
• Determine return on investment (ROI) goals and budgeting

This course is recommended for:

• Senior managers in commercial departments
• Suppliers working with airlines, including travel agents and IT companies

• Advanced social media concepts
• Impact on the travel cycle
• Brand management
• Customer life cycle management
• Customer acquisition, retention, and loyalty
• Cross-industry partnerships
• E-commerce optimization
• Email marketing and search engine optimization (SEO)

Download full profile (pdf)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More