Thrive in today’s marketing environment by mastering social media. Explore how this user-driven technology can enhance profitability. Learn to build a successful communication strategy rooted in web-based social interaction.

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Entry-level and Professional
Prerequisites: None

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• Recognize how social media impacts airlines
• Develop successful strategies to support your organization’s marketing efforts
• Integrate brand identity and personality into a social marketing strategy
• Assess approaches and identify appropriate tactics in social media marketing
• Determine return on investment (ROI) goals and budgeting

• Senior managers in commercial departments
• Suppliers working with airlines, including travel agents and IT companies

• Advanced social media concepts
• Impact on the travel cycle
• Brand management
• Customer life cycle management
• Customer acquisition, retention, and loyalty
• Cross-industry partnerships
• E-commerce optimization
• Email marketing and search engine optimization (SEO)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

People who took this course were also interested in:

• Airline Marketing
• Advanced Airline Marketing