- Conducting marketing research audits within your organization: the competition and the customers
- Efficient marketing segmentation and SWOT analysis
- Customizing products and services to satisfy the needs of your target audiences
- Advantages and disadvantages of different distribution channels
- Selecting the most efficient promotional strategy
- Harvard ManageMentor modules
Harvard ManageMentor (HMM) incorporates state-of-the-art, media-rich content furnished by Harvard Business School faculty, global business leaders and practitioners in the field of leadership development. It is a valuable online reference that companies around the world trust to help boost individual and corporate performance by helping you handle the small and large Management & Leadership issues you face.
In addition to the key principles in each area, topics are supported with video insights from leaders and experts, Harvard Business School case studies, Harvard Business Review articles, templates, checklists, discussion outlines and other resources to enable deeper understanding.
Upon enrolment, you will receive access to over 40 modules, valid for 8 months; however, you are only required to successfully complete 10 modules. Each module is 2-4 hours long. You can select topics that better reflect your training and development criteria:
- Selection by category: Managing Yourself, Managing Others, Managing the Business
- Selection by role: First-Time Manager, Mid-Level Manager, Senior Manager
At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.
Combined, the Harvard ManageMentor modules and this Distance Learning course in eBook format will provide you with the Leadership and Management skills you need to succeed in your organization.
At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.
Upon successful completion of the 10 required HMM modules and the IATA module, contact us to claim your IATA – Harvard Leadership and Management Diploma.
NOTE:
1. The fees include the Aviation Distance Learning course and acces to the HMM modules.
2. Customers in Europe may contact training.europe@iata.org for information.