Stay ahead of the competition by understanding and applying sound marketing principles.

Upon completing this course you will have the skills to:

• Interpret and understand your customers' needs
• Segment your targeted markets
• Exceed your customers' expectations with product innovation, product quality and efficient distribution
• Develop creative and cost-effective marketing strategies

This course is recommended for:

• Recently appointed marketing managers
• Sales managers and general sales agents
• Marketing officers and market coordinators
• Customer service staff

• Conducting marketing research audits within your organization: the competition and the customers
• Efficient marketing segmentation and SWOT analysis
• Customizing products and services to satisfy the needs of your target audiences
• Advantages and disadvantages of different distribution channels
• Selecting the most efficient promotional strategy

Note:

This course is offered in the following formats:

1. Textbook: candidates will receive training materials in paper-based format. To enroll, click on the "enroll" button below.

2. eBook: training materials available in electronic format readable in all computers and portable electonic devices. Benefit from discounted rates and save on shipping! Register here (pdf).

3. Customers in Europe may contact training.europe@iata.org for information.