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Airline Marketing (Second Edition) with Harvard ManageMentor

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About

Stay ahead of the competition by understanding and applying sound marketing principles.

What you will learn

Upon completing this course you will have the skills to:

  • Interpret and understand your customers' needs
  • Segment your targeted markets
  • Exceed your customers' expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies
  • Build or refresh management and leadership skills
  • Respond to management challenges effectively

Key topics

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently
  • Harvard ManageMentor modules

Harvard ManageMentor (HMM) incorporates state-of-the-art, media-rich content furnished by Harvard Business School faculty, global business leaders and practitioners in the field of leadership development. It is a valuable online reference that companies around the world trust to help boost individual and corporate performance by helping you handle the small and large Management & Leadership issues you face. 

In addition to the key principles in each area, topics are supported with video insights from leaders and experts, Harvard Business School case studies, Harvard Business Review articles, templates, checklists, discussion outlines and other resources to enable deeper understanding.

Upon enrolment, you will receive access to over 40 modules, valid for 8 months; however, you are only required to successfully complete 10 modules. Each module is 2-4 hours long. You can select topics that better reflect your training and development criteria: 

  • Selection by category: Managing Yourself, Managing Others, Managing the Business
  • Selection by role: First-Time Manager, Mid-Level Manager, Senior Manager

 At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.

Who should attend

This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff

This course is a step towards earning an IATA Diploma in:

Additional information

Combined, the Harvard ManageMentor modules and this Distance Learning course in eBook format will provide you with the Leadership and Management skills you need to succeed in your organization.

At the end of each module, a certificate of completion is awarded to those who pass each module with 70% and have viewed 70% of the course content.

Upon successful completion of the 10 required HMM modules and the IATA module, contact us to claim your IATA Leadership and Management Diploma.

NOTE: The fees include the Distance Learning course and access to the HMM modules. 

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