Combine marketing best practice with specialized airport management.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have prior knowledge of airport business and operations

Upon completing this course you will have the skills to:

• Improve market effectiveness for your airport
• Identify and explore market research tools
• Challenge your understanding of the marketing function to go beyond the traditional 4 Ps
• Prepare an airport marketing plan with your team

This course is recommended for:

• Marketing or commercial managers

• Airport marketing issues
• Airport Marketing Strategy
• Marketing process and tools
• Retail & Land development marketing

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.