Improve the performance of your business related to non-aeronautical activities.

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have prior knowledge of airport business and operations

Upon completing this course you will be able to:

• Understand how to develop sustainable retail business within airport systems
• Recognize revenue from non-aeronautical sources

This course is recommended for:

• Airport commercial managers
• Retailers in airports

• Airport competitive environment
• Airport marketing mix
• Enhancement of non-Aeronautical revenue
• Concession and retail planning

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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