During the last two decades airports have changed from government run terminals to multinational businesses with complex operational environments. Learn how to strategize marketing opportunities and competitive threats, and achieve goals by using performance management systems.

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Intermediate
Prerequisites: Participants should have prior knowledge of airport business and operations

Download course syllabus (pdf)

Upon completing this course you will be able to:

• Analyze airports as operational systems and as self-sustained businesses with growth potential
• Identify and apply the key lines of business and the correlation to customers, vendors and other stakeholders
• Use performance management systems to effectively act on adopted strategies
• Respond to customer and competitive demands by recognizing appropriate methods to redesign core airport processes

This course is recommended for postgraduate level students interested to learn the basics of airport strategic management.

• Introduction to airport business
• Strategic business planning
• Evaluation and monitoring of airport business performance
• Key elements of airport total quality management
• Airport marketing
• Airport development and the environment

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

This course has been customized into a three-day format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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