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Product Management Action-Learning (Classroom, 4 days)

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The Product Management Action-Learning course is considering best practices in product management based on world class research and industry best practices with some practical tools that you can eventually apply in the context of your organization.

Next class

There are currently no scheduled classes. Check back later for updates or contact us to arrange a class in your company.

What you will learn

In participating to this course you will describe to the class the product / service in your organization that you will particularly focus on during the course. In this course we would like you to give us an idea of the type of product or service you are currently using. This can also be a new product / service that you are thinking to launch in the near future.

  1. Current Product Management Practice: The instructor will collect input and information from the participants to evaluate the current level of Product Management practice within the participants organization. The session will feature short 5-10 minute presentations from the participants on how they currently do product management. After this the instructor will moderate cross company discussions about their current approaches, in order to highlight the differences and similarities in approaches and methodologies used across the various organizations.
  2. Product Management Best Practice:
    1. Introduce the participants to the global best practices that exist from around the world. Specifically, this discussion will focus on the best practices in the following knowledge areas:
      1. Customer and market research
      2. Technology and intellectual property
      3. Vision, strategy, planning and decision making
      4. People, teams and culture
      5. Co-development and alliances
      6. Process, execution and metrics
    2. Foster a discussion around your organizations best way to conduct Product Management for commercial and non-commercial products and services, how to reduce gaps between best practices and extant practice.
    3. A final assignment for participants to apply the shared tools within their companies and present their final findings as part of the assessment.
  3. Participants present how they will apply the methodology in their companies and what are some of their key learnings.

Who should attend

  • Product Managers

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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