Learn the key elements necessary to manage a successful air cargo company.

Fundamental structural changes are taking place in the industry. Volumes are growing rapidly but yields are declining as the high yield traffic moves to integrated operators. For many airlines, the cargo contribution represents the difference between profit and loss on almost all international routes. Cargo management faces challenges as never before. This course is designed to give managers a better understanding of the new cargo environment so that they can learn to avoid costly strategic and tactical errors and thereby help improve their company’s overall competitive performance.

Available as: Classroom & In-Company course
Duration: 3 days (24 hours)
Recommended level: Professional and Management
Prerequisites: None

• Understand the fundamental changes taking place in the cargo industry
• Appreciate the changing needs of shippers
• Improve service reliability
• Lower operating costs
• Understand the role of the key functional areas in cargo such as marketing and sales, finance, operations, information technology and human resources
• Learn to build on the changing role of automation and information technology
• Apply key strategic decisions and avoid investment mistakes
• Contribute to the improved competitive performance of your cargo business

This course is recommended for the following managers:

• General
• Cargo services and operations
• Cargo business development
• Cargo marketing and commercial

• Key factors in the air cargo industry
• Cargo industry forecasts and trends
• Determining the gap between industry key success factors and internal competencies
• Defining the cargo product
• Marketing, sales and revenue issues
• The role of processes, standards and measures in cargo operations
• Delivering competitive products
• Automation in cargo, including enabling technologies such as bar coding, the internet and electronic commerce
• Developing a strategy for your cargo business
• Updates on the latest industry developments

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

This course has been customized into a three-day format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.